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The BBA course in General Management focuses on rudimentary education for budding managers. It’s a three-year degree program in multiple business concentrations. The BBA program usually includes general business and advanced courses for specific concentrations.

The curriculum is shaped so that students are transformed into professionals that can carry out their duties as administrators. This course encompasses imperative subjects, including Principles of Management, Organizational Behavior, Managerial Economics, HRM, Marketing, Finance, and Strategic Management.


The prime objectives of this program are to prepare students for the following:

  • Extraordinary career opportunities in a corporate environment
  • Gaining a broader grasp of global business concepts
  • Undertaking professional challenges in the management & business field
  • Learning negotiation, leadership, communication, innovation, teamwork and communication skills
  • Taking on challenges in the global marketplace


Following are the key features of the BBA program at TAU.

An industry-relevant BBA
A teaching approach that links theory to practice in all the elements of the course
A strong focus on applied knowledge
A multi-disciplinary education environment


The prime objectives of this program are to prepare students for:

    • Financial Accounting
    • Microeconomics
    • Principles of Management
    • India Socio-Political Economics
    • Quantitative techniques — I
    • Essentials of IT
    • Macroeconomics
    • Quantitative Techniques – II
    • Effective Communications
    • Cost Accounting
    • Environmental Management
    • Principles of Marketing
    • Banking & Insurance
    • Indian Economics in Global Scenario
    • Operations Research
    • Direct Tax & Indirect Tax
    • Human Resource Management
    • Consumer Behavior & Services Marketing
    • Human Behavior & Ethics at Workplace
    • Management Accounting
    • Business Analytics
    • Business Law
    • Financial Management
    • Customer Relationship Management
    • Strategic Management
    • Research Methodology
    • Finance Electives
    • Financial Statement Analysis
    • Advanced Financial Management
    • International Business & EXIM
    • Finance Electives
    • Operations & Supply Chain Management
    • Marketing Electives
    • Entrepreneurship & Business Plan


Admission Fee (One-Time Fee) ₹ 6,500
Admin Fee per year (Transport + Lab + Library) ₹ 12,800
1st Year ₹ 67,200
2nd Year ₹ 67,200
3rd Year ₹ 67,200
4thYear NA
5thYear NA
Total Course Fee ₹ 246,500

to be announced soon...


Intermediate/10+2 or its equivalent examination with an aggregate of 50% marks from a recognized board under AISSCE/ CBSE/ ICSE/ SSCE/ HSCE/ NIOS or other equivalent board or Intermediate.

Apply Online: https://theapollouniversity.edu.in/form.php  or visit our webpage for additional information www.theapollouniversity.edu.in

Documents Required: 

• SSC/ 10th , Intermediate / +2 Mark sheets
• Conduct & Transfer certificates
• Migration Certificates in case of students from other States
• Aadhaar Card

Helpline No: 79955 74330

Learn from World-class Faculty


The BBA grads can explore the employment opportunities in various public and private sectors. They mostly acquire the following positions:

  • Finance Expert
  • Information Technology (IT)
  • Sales Manager
  • Advertising Manager
  • Banking Expert
  • Digital Marketing Manager
  • Brand Manager, and many more