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PROGRAMME OVERVIEW

The Bachelor of Business Administration (BBA) program at The Apollo University is designed to equip students with a strong foundation in business principles, management practices, and industry-relevant skills. This 3 years program integrates theoretical knowledge with practical learning through case studies, projects, internships, and industry interactions. With a focus on developing leadership abilities, analytical thinking, and entrepreneurial mindset, the BBA program prepares students for diverse career opportunities in business, healthcare management, finance, marketing, and other emerging sectors. It also serves as a solid platform for pursuing higher studies such as MBA and specialized professional programs. 

The programme combines advanced coursework, supervised research, and thesis work. It emphasizes applied and interdisciplinary research linked to all areas of management and hospital and healthcare management. Students are required to produce a scholarly thesis as a prerequisite for the award of the degree. 


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PROGRAMME OBJECTIVES

  1. Demonstrate a strong understanding of fundamental management concepts and business functions. 
  2. Apply analytical and critical thinking skills to solve organizational and managerial problems. 
  3. Exhibit effective leadership, teamwork, and communication skills in business contexts. 
  4. PO 4: Make ethical, responsible, and professionally sound decisions in diverse business situations. 
  5. Utilize relevant technologies and strategic tools to enhance business operations and decision-making. 
  6. Adapt to dynamic business environments and commit to continuous learning and professional development. 

PROGRAMME HIGHLIGHTS

Industry-Aligned Curriculum: A comprehensive six-semester structure covering core areas such as Marketing, HR, Finance, Operations, Analytics, and Strategic Management.
Experiential Learning: Two mandatory internships and project work ensure strong industry exposure and practical business understanding.
Technology & Analytics Focus: Courses in Digital Health Technologies, Healthcare Analytics, MIS, and value-added certifications in Excel, Tableau, Digital Marketing, and Data Analysis equip students with future-ready skills.
Specialization Opportunities: Students can choose electives in Finance, Marketing, HRM, or Operations in the final year, enabling career-focused learning pathways.
Holistic Development: TAU core courses, foreign language electives, co-curricular/extra-curricular activities, and physical activity components promote communication skills, well-being, and overall personality development.

Programme Curriculum

    • Admission Fee (One-Time Fee): ₹7,000 
    • Program fee (per Annum): ₹1, 20,000 
    • Scholarships will be available based on merit or financial need. 
    • Eligible students can apply for Government or university-sponsored financial aid programs. 
    • Detailed information on available scholarships will be provided by the University’s admission office. 

  • All the eligible students need to apply for admission and attend counselling conducted by TAU as per the schedule for the university quota. 

    1. Candidates must secure 50% in Intermediate of any discipline or Class 12 or equivalent examination from recognized board.
    2. Candidates of any age group shall apply for this programme who have met the clause (i) criteria above. 

     

  • BBA graduates can explore careers as: 

    • Marketing Executive: Develop and implement promotional strategies 
    • Financial Analyst: Provide financial insights and recommendations 
    • Human Resources Specialist: Manage recruitment, training, and employee relations 
    • Operational Manager: Oversee logistics and supply chain operations 
    • Entrepreneurship: Launch and manage new ventures 
    • Business Consultant: Offer strategic advice and solutions 
    • Banking and Finance: Pursue careers in banking, investment banking, or finance-related roles 
    • Supply Chain Manager: Ensure the seamless flow of goods and services 
    • Data Analyst: Employ data analytics to gather insights and suggest business solutions 
    • Any other relevant opportunities  

PROGRAMME FEE AND SCHOLARSHIPS

PROGRAMME FEES SCHOLARSHIP Admission Process
One-Time Fee Admission FeeAdmission Fee ₹ 7,000
Per Annum Program fee ₹ 1, 20,000
Total Course Fee ₹ 1, 27,000

Scholarship is available for eligible students

All the eligible students need to apply for admission and attend counselling conducted by TAU as per the schedule for the university quota.