What is the duration of the BBA program?

The BBA program is typically a three-year undergraduate course divided into six semesters.

Who is eligible to apply for the BBA program?

Students who have completed their 10+2 or equivalent examination from a recognised board, in any stream, are eligible to apply.

What are the key subjects covered in the BBA curriculum?

The curriculum includes foundational and advanced subjects such as Management Principles, Marketing, Finance, Human Resource Management, Business Analytics, and Entrepreneurship,

Does the BBA program include internships?

Yes. The program includes two internship and one project work opportunities to provide students with hands-on industry exposure and experiential learning.

What career opportunities are available after completing the BBA?

Graduates can pursue careers in marketing, finance, HR, banking, consulting, operations, digital marketing, retail management, or start their own entrepreneurial ventures.

Is there an option to pursue higher studies after BBA?

Yes, students often pursue MBA, PGDM, MS in Management, or other specialised master’s programs in India or abroad.

What skills will students gain from the BBA program?

Students develop managerial, analytical, communication, decision-making, leadership, and problem-solving skills essential for the corporate world.

Are there value-added certificate courses included?

Yes, the program offers certificate courses in areas like digital marketing and data analytics to enhance employability.

Does the BBA program include experiential learning activities?

Yes, students engage in case studies, simulations, project work, field visits, and internships to gain practical exposure.

How can I apply for the BBA program?

Applicants can apply online through the university website by filling out the admission form, uploading required documents, and paying the application fee.

Bachelor of Business Administration (BBA)

Name: Bachelor of Business Administration (BBA)
Availability: In-stock

PROGRAMME OVERVIEW

The Bachelor of Business Administration (BBA) is a top-rated undergraduate program for students who aspire to a successful career in business management. The program aims to provide students a competitive edge in global job markets and a scope to advance in business administration with international exposure. It offers 4 value added certificate courses from external platforms, 2 Internships and project work with an aim to enhance employability of graduates. It covers key sectors such as Marketing, Finance, Human Resource Management, Supply Chain Management, International Business, Business Analytics, Hospital and Healthcare Management, and Total Quality Management.

Syllabus >

PROGRAMME OBJECTIVES

Demonstrate a strong understanding of fundamental management concepts and business functions.
Apply analytical and critical thinking skills to solve organizational and managerial problems.
Exhibit effective leadership, teamwork, and communication skills in business contexts.
Make ethical, responsible, and professionally sound decisions in diverse business situations.
Utilize relevant technologies and strategic tools to enhance business operations and decision-making.
Adapt to dynamic business environments and commit to continuous learning and professional development.

PROGRAMME HIGHLIGHTS

 Industry-Aligned Curriculum: A comprehensive six-semester structure covering core areas such as Marketing, HR, Finance, Operations, Analytics, and Strategic Management.

 Experiential Learning: Two mandatory internships and project work ensure strong industry exposure and practical business understanding.

 Technology & Analytics Focus: Courses in Digital Health Technologies, Healthcare Analytics, MIS, and value-added certifications in Excel, Tableau, Digital Marketing, and Data Analysis equip students with future-ready skills.

 Specialization Opportunities: Students can choose electives in Finance, Marketing, HRM, or Operations in the final year, enabling career-focused learning pathways.

 Holistic Development: TAU core courses, foreign language electives, co-curricular/extra-curricular activities, and physical activity components promote communication skills, well-being, and overall personality development.

Programme Curriculum

FIRST YEAR – SEMESTER I + -

FIRST YEAR – SEMESTER I
Course Code	Course Name	Periods per week			Credits	Hours per week
Course Code	Course Name	L	T	P	Credits	Hours per week
BBAT1501	Management Principles and Practices	4	0	0	4	4
BBAT1502	Business, Economy and Society	4	0	0	4	4
BBAT1503	Marketing Management	4	0	0	4	4
BBAT1504	Human Resource Management	4	0	0	4	4
TAUT1101	TAU University Core – Communicative English	3	0	0	3	3
TAUT1201	TAU University Elective 1 (Gender and Development)	3	0	0	3	3
—	Co-curricular activities	0	0	0	0	3
—	Physical Activity	0	0	0	0	2
—	Extra-curricular activities	0	0	0	0	2
—	Case Study	0	0	0	0	3
—	Self-learning	0	0	0	0	2
—	Workshop / Seminars	0	0	0	0	2
SEMESTER I TOTAL CREDITS		22	0	0	22 Credits	36

FIRST YEAR – SEMESTER II + -

FIRST YEAR – SEMESTER II
Course Code	Course Name	Periods per week			Credits	Hours per week
Course Code	Course Name	L	T	P	Credits	Hours per week
BBAT1505	Financial Accounting and Management	3	1	0	4	4
BBAT1506	Managing Digital Health Technologies	4	0	0	4	4
BBAT1507	Enterprise in Practice	3	1	0	4	4
BBAT1508	Consumer Brands and Digital Marketing	3	1	0	4	4
TAUT1102	TAU University Core – Environmental Studies	3	0	0	3	3
TAUT1202	TAU University Elective 2 (Foreign Languages)	3	0	0	3	3
BBAI1501	Internship 1	0	0	4	4	8
—	Co-curricular activities	0	0	0	0	2
—	Physical Activity	0	0	0	0	2
—	Extra-curricular	0	0	0	0	2
SEMESTER II TOTAL CREDITS		19	3	4	26 Credits	36

Course Code	Value Added Course
BBAV0001	Digital Marketing Foundation’ by Digital Vidya on NASSCOM FSP (To support BBAT1508)

SECOND YEAR – SEMESTER III + -

SECOND YEAR – SEMESTER III
Course Code	Course Name	Periods per week			Credits	Hours per week
Course Code	Course Name	L	T	P	Credits	Hours per week
BBAT2501	Organizational Behavior	4	0	0	4	4
BBAT2502	Strategic Management	3	1	0	4	4
BBAT2503	The Business Environment	4	0	0	4	4
BBAT2504	Healthcare Analytics	3	1	0	4	4
TAUT2103	TAU University Core – Health and Wellness	3	0	0	3	3
TAUT2203	TAU University Elective 3 (Human Rights & Industry 4.0)	3	0	0	3	3
—	Co-curricular activities	0	0	0	0	3
—	Physical Activity	0	0	0	0	2
—	Extra-curricular activities	0	0	0	0	2
—	Case Study	0	0	0	0	3
—	Self-learning	0	0	0	0	2
—	Workshop / Seminars	0	0	0	0	2
SEMESTER III TOTAL CREDITS		20	2	0	22 Credits	36

Course Code	Value Added Course
BBAV0002	Microsoft Excel-beginner to advanced by Analytics Vidya (To support BBAT2504)

SECOND YEAR – SEMESTER IV + -

SECOND YEAR – SEMESTER IV
Course Code	Course Name	Periods per week			Credits	Hours per week
Course Code	Course Name	L	T	P	Credits	Hours per week
BBAT2505	Management Information Systems	3	1	0	4	4
BBAT2506	Operations Management	3	1	0	4	4
BBAT2507	Corporate Social Responsibility	4	0	0	4	4
BBAT2508	Research Methodology	3	1	0	4	4
BBAT2509	Business and Company Law	4	0	0	4	4
BBAI2501	Internship 2	0	0	4	4	8
—	Co-curricular activities	0	0	0	0	2
—	Physical Activity	0	0	0	0	2
—	Extra-curricular activities	0	0	0	0	2
—	Self-learning	0	0	0	0	2
SEMESTER IV TOTAL CREDITS		18	2	4	24 Credits	36

Course Code	Value Added Course
BBAV0003	Master Tableau from Scratch by Analytics Vidya (To support BBAT2505)

THIRD YEAR – SEMESTER V + -

THIRD YEAR – SEMESTER V
Course Code	Course Name	Periods per week			Credits	Hours per week
Course Code	Course Name	L	T	P	Credits	Hours per week
BBAT3501	International Business Management	4	0	0	4	4
BBAT3502	Business Statistics	3	1	0	4	4
BBAT3503	Project Management	3	1	0	4	4
BBAT3504	Supply Chain Management	4	0	0	4	4
BBAT3601	Program Elective 1	4	0	0	4	4
—	Co-curricular activities	0	0	0	0	4
—	Physical Activity	0	0	0	0	2
—	Extra-curricular activities	0	0	0	0	2
—	Workshop / Seminar	0	0	0	0	3
—	Self-learning	0	0	0	0	3
—	Case Study	0	0	0	0	2
SEMESTER V TOTAL CREDITS		18	2	0	20 Credits	36

Course Code	Value Added Course
BBAV0004	Exploratory Data Analysis and Statistics by Analytics Vidya (To support BBAT3502)

THIRD YEAR Semester VI + -

THIRD YEAR – SEMESTER VI
Course Code	Course Name	Periods per week			Credits	Hours per week
Course Code	Course Name	L	T	P	Credits	Hours per week
BBAT3505	Fundamentals of Quality Management	3	1	0	4	4
BBAT3506	Sustainability Management	4	0	0	4	4
BBAT3507	Healthcare Management	4	0	0	4	4
BBAT3508	Economics and Taxation	3	1	0	4	4
BBAT3602	Program Elective 2	4	0	0	4	4
BBAI3501	Project work	0	0	6	6	12
—	Co-curricular activities	0	0	0	0	2
—	Extra-curricular activities	0	0	0	0	2
SEMESTER VI TOTAL CREDITS		18	2	6	26 Credits	36
GRAND TOTAL					140 Credits

PROGRAM ELECTIVE COURSES + -

Students will have the option to select one Program Elective paper in both the V and VI Semesters.

Choice as per Specializations	Electives for Semester – V	Electives for Semester – VI
Finance	Indian Financial System Investment Analysis and Portfolio Management	Financial Modeling and Derivatives Corporate Finance
Marketing	Consumer Behavior Services Marketing	Personal Selling and Sales Force Management Strategic Marketing Management
Human Resource Management	Training and Development Human Resource Analytics	Human Resources Development International Human Resource Management
Operations	Operations of Manufacturing Industry Operations of Service Industry	Operations of Retail Industry Operations Research

PROGRAMME FEE AND SCHOLARSHIPS

PROGRAMME FEES SCHOLARSHIP Admission Process

PROGRAMME FEES Not Decided Yet.

Scholarship is available for eligible students

All the eligible students need to apply for admission and must attend counselling conducted by the university.

Eligibility Criteria

Candidates must secure 50% in Intermediate of any discipline or Class 12 or equivalent examination from recognized board in India.

Employability Areas

BBA graduates have diverse career opportunities across multiple sectors, including marketing and sales, human resource management, finance and accounting, operations and supply chain, and business analytics. The program also nurtures entrepreneurial abilities, enabling graduates to pursue start-up initiatives or support innovation-driven roles in various industries. They are well-prepared for roles such as-

Marketing Executive: Develop and implement promotional strategies
Financial Analyst: Provide financial insights and recommendations
Human Resources Specialist: Manage recruitment, training, and employee relations
Operational Manager: Oversee logistics and supply chain operations
Entrepreneurship: Launch and manage new ventures
Business Consultant: Offer strategic advice and solutions
Banking and Finance: Pursue careers in banking, investment banking, or finance-related roles
Supply Chain Manager: Ensure the seamless flow of goods and services
Data Analyst: Employ data analytics to gather insights and suggest business solutions

FAQs

What is the duration of the BBA program?
+ -
The BBA program is typically a three-year undergraduate course divided into six semesters.

Who is eligible to apply for the BBA program?
+ -
Students who have completed their 10+2 or equivalent examination from a recognised board, in any stream, are eligible to apply.

What are the key subjects covered in the BBA curriculum?
+ -
The curriculum includes foundational and advanced subjects such as Management Principles, Marketing, Finance, Human Resource Management, Business Analytics, and Entrepreneurship,

Does the BBA program include internships?
+ -
Yes. The program includes two internship and one project work opportunities to provide students with hands-on industry exposure and experiential learning.

What career opportunities are available after completing the BBA?
+ -
Graduates can pursue careers in marketing, finance, HR, banking, consulting, operations, digital marketing, retail management, or start their own entrepreneurial ventures.

Is there an option to pursue higher studies after BBA?
+ -
Yes, students often pursue MBA, PGDM, MS in Management, or other specialised master’s programs in India or abroad.

What skills will students gain from the BBA program?
+ -
Students develop managerial, analytical, communication, decision-making, leadership, and problem-solving skills essential for the corporate world.

Are there value-added certificate courses included?
+ -
Yes, the program offers certificate courses in areas like digital marketing and data analytics to enhance employability.

Does the BBA program include experiential learning activities?
+ -
Yes, students engage in case studies, simulations, project work, field visits, and internships to gain practical exposure.

How can I apply for the BBA program?
+ -
Applicants can apply online through the university website by filling out the admission form, uploading required documents, and paying the application fee.