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Dr Praneeth K. R. View All

Assistant Professor

School of Management

Dr. Praneeth K R Completed his M.B.A (Marketing Management. and Human Resource Management.) in the year 2007 with first class from Sri Venkateswara University, Tirupati. He completed his Ph.D. in the stream of Marketing Management from Jawahar Lal Nehru Technological University, Kakinada in the year 2014. He got qualified in APSET (Management) in the year 2012 and UGC NET (Management) in the year 2013. He has 15 years of teaching experience and teaches subjects pertinent to General Management, Marketing Management and Human Resource Management.

Area of Interest: Marketing Management, Human Resource Management, General Management

    • Graduation In :

      Commerce

    • Graduation From :

      Sri Venkateswara University

    • Graduation Year :

      20050430

    • Post Graduation In :

      Business Administration

    • Post Graduation From :

      Sri Venkateswara University

    • Post Graduation Year :

      20070430

    • Doctorate In :

      Business Administration

    • Doctorate From :

      Jawaharlal Nehru Technological University, Kakinada, AP

    • Doctorate Year :

      20141212

    • 15 Years

  • Chapters in edited books (2)

    • Reddy Praneeth Karnam, Kabilan Annadurai, “Consumer Behavior towards Green Products-A Review of Literature “Green Marketing and Sustainable Development, Mittal publication, New Delhi 2022 pp-95-100, ISBN 978-93-90692-97-2
    • N.Apparao, Reddy Praneeth Karnam “Rural Marketing in India” in edited book “Recent trends in Management, Vol.2” published by Serials Publishers, New Delhi, 2012 pp-706-717, ISBN-978-81-8387-553-0

    Publications in Journals (7)

    • Nabirasool, D., Sankala, S., Karnam, Reddy .Praneeth., Kumar, V., & Ghouse, S.M. (2024). The impact of social media influencer marketing on consumer behavior and brand loyalty. Academy of Marketing Studies Journal, 28(2), 1-12. (ABDC Listed – B Category)
    • Reddy Praneeth Karnam, I.Lokananda Reddy,N.Apparao “Consumer Behavior of Urban Women towards Shampoos-A Study on Chittoor town”, International Journal of advance research in Computer science and Management Studies,Vol.2,Issue.2, February-2014 ISSN 2321-7782 pp 1-9
    • Reddy Praneeth Karnam, N.Apparao,, I.Lokananda Reddy “Consumer Behavior of Rural Women towards Bathing soaps: A study of villages in Irala Mandal, Chittoor,AP Sai Om Journal of Commerce and Management Vol.1,Issue 2,February-2014, ISSN 2347-7571 pp 35-38 3.Reddy Praneeth Karnam, I.Lokananda Reddy,N.Apparao” Consumer Behavior of urban women towards bathing soaps” Economic Challenger,No.16,Vol.63, Apr-Jun 2014 ISSN-0975- 1351 pp 40-42
    • Reddy Praneeth Karnam, N.Apparao,, I.Lokananda Reddy “Consumer Behavior-Some Facts”, Business Vision, Vol 10, No 2 Apr-Jun 2014 ISSN 2231-5497 pp 116-117
    • Reddy Praneeth Karnam“ A Lucrative Destination for Marketers”, International Journal of Advance Research and Innovative Ideas in Education, Vol.4, Issue 6 2018 pp 712-713
    • Reddy Praneeth Karnam “Consumer Behavior in Chittoor Town towards Hand Sanitizers in Wake of Covid 19 “International Journal of All Research Education and Scientific Methods, Vol.8, Issue 11 2020 pp 283-285
    • Reddy Praneeth Karnam “ Consumer behavior towards Detergent Bars : A Study of Chittoor Town” International Journal of Advance Research and Innovative Ideas in Education, Vol.6, Issue 6 2020 pp 238-241