School of Management hosted a training session on “Turning Crisis into Confidence: PR & Communication Mastery for Healthcare Managers”

“School of Management hosted a training session on “Turning Crisis into Confidence: PR & Communication Mastery for Healthcare Managers – 24/2/2025″, the led by Dr. Keerthana Thankachan, Assistant Director of the Directorate of International Affairs at The Apollo University. The two-hour session was a comprehensive and insightful exploration of the critical role of public relations and communication within the healthcare sector. Dr. Keerthana emphasized the importance of effective crisis communication in healthcare, underscoring how strong communication skills can directly contribute to career success. Through engaging, thought-provoking examples and case studies, she highlighted how communication serves as the foundation of public relations, particularly in crisis situations. Dr. Thankachan also discussed key strategies for handling PR crises, including the PR Crisis Response Strategy and the essentials of media handling and press conferences during a crisis. Furthermore, she covered the significance of internal communication and the effective management of staff during a crisis, offering valuable insights into maintaining stability and trust within healthcare organizations. The session was highly informative, leaving students with a deeper understanding of how public relations and communication are vital to navigating crises successfully in the healthcare industry. Thank you Dr. Keerthana for your wonder session.”