PROGRAMME OVERVIEW
The Bachelor of Business Administration (BBA) is a top-rated undergraduate program for students who aspire to a successful career in business management. The program aims to provide students a competitive edge in global job markets and a scope to advance in business administration with international exposure. It offers 4 value added certificate courses from external platforms, 2 Internships and project work with an aim to enhance employability of graduates. It covers key sectors such as Marketing, Finance, Human Resource Management, Supply Chain Management, International Business, Business Analytics, Hospital and Healthcare Management, and Total Quality Management.
PROGRAMME OBJECTIVES
- Demonstrate a strong understanding of fundamental management concepts and business functions.
- Apply analytical and critical thinking skills to solve organizational and managerial problems.
- Exhibit effective leadership, teamwork, and communication skills in business contexts.
- Make ethical, responsible, and professionally sound decisions in diverse business situations.
- Utilize relevant technologies and strategic tools to enhance business operations and decision-making.
- Adapt to dynamic business environments and commit to continuous learning and professional development.
PROGRAMME HIGHLIGHTS
Programme Curriculum
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FIRST YEAR – SEMESTER I +
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FIRST YEAR – SEMESTER I Course Code Course Name Periods per week Credits Hours per week L T P BBAT1501 Management Principles and Practices 4 0 0 4 4 BBAT1502 Business, Economy and Society 4 0 0 4 4 BBAT1503 Marketing Management 4 0 0 4 4 BBAT1504 Human Resource Management 4 0 0 4 4 TAUT1101 TAU University Core – Communicative English 3 0 0 3 3 TAUT1201 TAU University Elective 1 (Gender and Development) 3 0 0 3 3 — Co-curricular activities 0 0 0 0 3 — Physical Activity 0 0 0 0 2 — Extra-curricular activities 0 0 0 0 2 — Case Study 0 0 0 0 3 — Self-learning 0 0 0 0 2 — Workshop / Seminars 0 0 0 0 2 SEMESTER I TOTAL CREDITS 22 0 0 22 Credits 36
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FIRST YEAR – SEMESTER II +
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FIRST YEAR – SEMESTER II Course Code Course Name Periods per week Credits Hours per week L T P BBAT1505 Financial Accounting and Management 3 1 0 4 4 BBAT1506 Managing Digital Health Technologies 4 0 0 4 4 BBAT1507 Enterprise in Practice 3 1 0 4 4 BBAT1508 Consumer Brands and Digital Marketing 3 1 0 4 4 TAUT1102 TAU University Core – Environmental Studies 3 0 0 3 3 TAUT1202 TAU University Elective 2 (Foreign Languages) 3 0 0 3 3 BBAI1501 Internship 1 0 0 4 4 8 — Co-curricular activities 0 0 0 0 2 — Physical Activity 0 0 0 0 2 — Extra-curricular 0 0 0 0 2 SEMESTER II TOTAL CREDITS 19 3 4 26 Credits 36 Course Code Value Added Course BBAV0001 Digital Marketing Foundation’ by Digital Vidya on NASSCOM FSP (To support BBAT1508)
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SECOND YEAR – SEMESTER III +
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SECOND YEAR – SEMESTER III Course Code Course Name Periods per week Credits Hours per week L T P BBAT2501 Organizational Behavior 4 0 0 4 4 BBAT2502 Strategic Management 3 1 0 4 4 BBAT2503 The Business Environment 4 0 0 4 4 BBAT2504 Healthcare Analytics 3 1 0 4 4 TAUT2103 TAU University Core – Health and Wellness 3 0 0 3 3 TAUT2203 TAU University Elective 3 (Human Rights & Industry 4.0) 3 0 0 3 3 — Co-curricular activities 0 0 0 0 3 — Physical Activity 0 0 0 0 2 — Extra-curricular activities 0 0 0 0 2 — Case Study 0 0 0 0 3 — Self-learning 0 0 0 0 2 — Workshop / Seminars 0 0 0 0 2 SEMESTER III TOTAL CREDITS 20 2 0 22 Credits 36 Course Code Value Added Course BBAV0002 Microsoft Excel-beginner to advanced by Analytics Vidya (To support BBAT2504)
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SECOND YEAR – SEMESTER IV +
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SECOND YEAR – SEMESTER IV Course Code Course Name Periods per week Credits Hours per week L T P BBAT2505 Management Information Systems 3 1 0 4 4 BBAT2506 Operations Management 3 1 0 4 4 BBAT2507 Corporate Social Responsibility 4 0 0 4 4 BBAT2508 Research Methodology 3 1 0 4 4 BBAT2509 Business and Company Law 4 0 0 4 4 BBAI2501 Internship 2 0 0 4 4 8 — Co-curricular activities 0 0 0 0 2 — Physical Activity 0 0 0 0 2 — Extra-curricular activities 0 0 0 0 2 — Self-learning 0 0 0 0 2 SEMESTER IV TOTAL CREDITS 18 2 4 24 Credits 36 Course Code Value Added Course BBAV0003 Master Tableau from Scratch by Analytics Vidya (To support BBAT2505)
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THIRD YEAR – SEMESTER V +
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THIRD YEAR – SEMESTER V Course Code Course Name Periods per week Credits Hours per week L T P BBAT3501 International Business Management 4 0 0 4 4 BBAT3502 Business Statistics 3 1 0 4 4 BBAT3503 Project Management 3 1 0 4 4 BBAT3504 Supply Chain Management 4 0 0 4 4 BBAT3601 Program Elective 1 4 0 0 4 4 — Co-curricular activities 0 0 0 0 4 — Physical Activity 0 0 0 0 2 — Extra-curricular activities 0 0 0 0 2 — Workshop / Seminar 0 0 0 0 3 — Self-learning 0 0 0 0 3 — Case Study 0 0 0 0 2 SEMESTER V TOTAL CREDITS 18 2 0 20 Credits 36 Course Code Value Added Course BBAV0004 Exploratory Data Analysis and Statistics by Analytics Vidya (To support BBAT3502)
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THIRD YEAR Semester VI +
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THIRD YEAR – SEMESTER VI Course Code Course Name Periods per week Credits Hours per week L T P BBAT3505 Fundamentals of Quality Management 3 1 0 4 4 BBAT3506 Sustainability Management 4 0 0 4 4 BBAT3507 Healthcare Management 4 0 0 4 4 BBAT3508 Economics and Taxation 3 1 0 4 4 BBAT3602 Program Elective 2 4 0 0 4 4 BBAI3501 Project work 0 0 6 6 12 — Co-curricular activities 0 0 0 0 2 — Extra-curricular activities 0 0 0 0 2 SEMESTER VI TOTAL CREDITS 18 2 6 26 Credits 36 GRAND TOTAL 140 Credits
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PROGRAM ELECTIVE COURSES +
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Students will have the option to select one Program Elective paper in both the V and VI Semesters.
Choice as per Specializations Electives for Semester – V Electives for Semester – VI Finance - Indian Financial System
- Investment Analysis and Portfolio Management
- Financial Modeling and Derivatives
- Corporate Finance
Marketing - Consumer Behavior
- Services Marketing
- Personal Selling and Sales Force Management
- Strategic Marketing Management
Human Resource Management - Training and Development
- Human Resource Analytics
- Human Resources Development
- International Human Resource Management
Operations - Operations of Manufacturing Industry
- Operations of Service Industry
- Operations of Retail Industry
- Operations Research
PROGRAMME FEE AND SCHOLARSHIPS
| Not yet confirmed by Admission department |
Scholarship is available for eligible students
All the eligible students need to apply for admission and must attend counselling conducted by the university.
Eligibility Criteria
Candidates must secure 50% in Intermediate of any discipline or Class 12 or equivalent examination from recognized board in India.
Employability Areas
BBA graduates have diverse career opportunities across multiple sectors, including marketing and sales, human resource management, finance and accounting, operations and supply chain, and business analytics. The program also nurtures entrepreneurial abilities, enabling graduates to pursue start-up initiatives or support innovation-driven roles in various industries. They are well-prepared for roles such as-
- Marketing Executive: Develop and implement promotional strategies
- Financial Analyst: Provide financial insights and recommendations
- Human Resources Specialist: Manage recruitment, training, and employee relations
- Operational Manager: Oversee logistics and supply chain operations
- Entrepreneurship: Launch and manage new ventures
- Business Consultant: Offer strategic advice and solutions
- Banking and Finance: Pursue careers in banking, investment banking, or finance-related roles
- Supply Chain Manager: Ensure the seamless flow of goods and services
- Data Analyst: Employ data analytics to gather insights and suggest business solutions
FAQs
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What is the duration of the BBA program?
+ -The BBA program is typically a three-year undergraduate course divided into six semesters.
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Who is eligible to apply for the BBA program?
+ -Students who have completed their 10+2 or equivalent examination from a recognised board, in any stream, are eligible to apply.
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What are the key subjects covered in the BBA curriculum?
+ -The curriculum includes foundational and advanced subjects such as Management Principles, Marketing, Finance, Human Resource Management, Business Analytics, and Entrepreneurship,
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Does the BBA program include internships?
+ -Yes. The program includes two internship and one project work opportunities to provide students with hands-on industry exposure and experiential learning.
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What career opportunities are available after completing the BBA?
+ -Graduates can pursue careers in marketing, finance, HR, banking, consulting, operations, digital marketing, retail management, or start their own entrepreneurial ventures.
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Is there an option to pursue higher studies after BBA?
+ -Yes, students often pursue MBA, PGDM, MS in Management, or other specialised master’s programs in India or abroad.
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What skills will students gain from the BBA program?
+ -Students develop managerial, analytical, communication, decision-making, leadership, and problem-solving skills essential for the corporate world.
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Are there value-added certificate courses included?
+ -Yes, the program offers certificate courses in areas like digital marketing and data analytics to enhance employability.
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Does the BBA program include experiential learning activities?
+ -Yes, students engage in case studies, simulations, project work, field visits, and internships to gain practical exposure.
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How can I apply for the BBA program?
+ -Applicants can apply online through the university website by filling out the admission form, uploading required documents, and paying the application fee.