MBA in Marketing Management revolves around toning the demands of consumers to the marketing resources of an organisation. Additionally, a marketing management professional changes the consumer demands into services or products, which an organisation can productively put forward, deliver and promote in the marketplace.
Here is a quick overview of the course:
| MBA in Marketing Management | |
|---|---|
| Syllabus | Core Subjects + Elective Subjects |
| Different Options | Full Time, Part Time, Distance, Online |
| Top Recruiters | Google, Microsoft, Morgan Stanley, Tech Mahindra, Hindustan Unilever Limited |
| Popular Entrance Exams | CAT, MAT, GMAT, XAT, SNAP, NMAT |
| Eligibility Criteria | A minimum of 50% aggregate marks in graduation |
| Jobs | Marketing Manager, Product Manager, Digital Marketing Manager, Business Development Manager, Marketing Executive |
| Fees | ₹ 3 lakhs to ₹ 25 lakhs |
| Average Salary | ₹ 5.0 LPA – ₹15 LPA |
The globalisation of the Indian economy has facilitated foreign trade. This, in turn, has enormously escalated the demand for marketing management professionals. According to the U.S. Bureau of Labor Statistics, its projected growth through 2019-2029 is higher than average. As a result, the overall employment of marketing managers is projected to grow 10 % from 2021 to 2031, faster than the average for all jobs.
By pursuing MBA Marketing Management, you can become an integral part of the Indian economy. The programme will broadly teach you about relevant topics of the domain, including sales, marketing fields, market strategies, leadership and executive management skills, product management, market research, consumer trends etc., that will enable you to identify the market choice through analysis of demand, economics, competition, etc. Additionally, you will gain a great understanding of implementing tools like market research, pricing, distribution, advertising, and sales promotion to ensure the everyday success of the organisation.
However, before opting for the course, students often have various questions about the programme, like
This blog will answer all your questions related to this course. So, let’s delve into the blog and explore one of the most talked about courses!
An MBA in Marketing Management is a two-year postgraduate degree course that emphasises enhancing students’ knowledge in consumer behaviour, managerial communication, advertising, market behaviour, marketing research, customer relationship management, etc. The scope of MBA Marketing Management is vast and opens up diverse job opportunities to graduates, including corporate sectors, product development, services-based companies, digital marketing agencies, etc.
Additionally, the master’s degree programme in Marketing enables individuals to understand interrelationships between the multifaceted tasks and multiple tasks in any marketing operation and develop analytical skills for bagging rewarding opportunities in the global business. Further, students possessing an extravagant interest in sectors like media, advertisement, entertainment, promotions and sales while having a strong desire to take a dynamic role in an ever-changing environment are just the appropriate candidates to pursue an MBA in Marketing programme.
Moreover, the scope of the MBA programme in marketing is enormous, as almost every business and organisation requires their marketing to stand out in the huge competition. As a result, MBA Marketing Management has become one of the most sought-after courses among students.
The scope is vast, resulting in a wide range of career opportunities in the government and private sectors. Now let’s explore what jobs after MBA Marketing Management will open up for you.
There are innumerable areas in marketing where students can explore their career opportunities, though an MBA degree in Marketing does not restrict students to marketing profiles only. In fact, the acquired skills prepare the graduates to be open to several other professions, ranging from consultancy to enterprising management. A list of a few job profiles for MBA in Marketing Management graduates is mentioned below:
Further, graduates with a Marketing Management degree can be a part of direct and digital marketing. In present global times, the marketing concept is not limited to door trade. However, it has now opened up to social media, web designing, search media optimisation, pay-per-click, search engine optimisation, articles, etc.
Marketing is a traditional and in-demand specialisation holding an enormous MBA in Marketing Management jobs. Some of the top employment areas for MBA in Marketing Management graduates are mentioned below:
Here are some of the top recruiters for MBA graduates in Marketing:
While in their initial roles, compensation depends a lot on your interpersonal skills and personality. An MBA in Marketing Management easily lands you good compensation in several roles. The list below will clarify how much an MBA in Marketing professional makes in India.
Entrance exams for an MBA Marketing Management are conducted at the national and university levels.
Listed below are some of the most popular examinations for MBA programmes in Marketing that are held across the country:
MBA in Marketing Management eligibility requires the aspirants to have completed their graduation course from a recognised institute or board with a minimum of 50% aggregate marks for admission to any reputed or renowned college or university.
MBA Marketing subjects in India can be divided into the core or elective subjects. Students can choose elective subjects for MBA in Marketing Management based on their career scopes, interests, or future education goals.
Besides core subjects, the MBA Marketing syllabus includes elective subjects for each semester. Some of the elective subjects offered in the MBA Marketing syllabus are:
The programme fee will differ from one university to the other because of a variety of factors such as the type of university, its location, course format, alumni status, rankings, etc. However, the average fee range for MBA in Marketing Management courses in India is between INR 3 lakhs to INR 25 lakhs.
The School of Management (SOM) at Apollo University focuses on instilling students with the best approach to solving organisational challenges. The SOM offers a top-notch MBA in Marketing Management programme that combines theoretical and practical learning with a global outlook. Consequently, the students are equipped with key skills, including critical reasoning, project management, and business communication.
The MBA in Marketing Management programme at Apollo University aims to develop entrepreneurs and thought leaders who create value for their organisations. In addition, the programme curriculums have been structured in collaboration with esteemed international partners to create future global leaders.
An MBA Marketing graduate earns somewhat from as low as INR 6 Lakh to 30 Lakh or even more, depending on the experience, academic grades, company and the sector, etc.
Yes, you can start your own business after an MBA in Marketing. With this MBA specialisation, you will be able to make critical decisions for your start-up venture to be successful.
Yes. An MBA in Marketing program helps you build the personality needed to lead a business into success so you can go a long way in moulding your career as a CEO.
Yes, one can do a PhD after an MBA in Marketing. Various Business Schools all over the world offer a PhD program which can be pursued after an MBA.
Yes, you need basic maths knowledge to understand the topics taught in the MBA Marketing programme.
Yes, any student who desires to pursue an MBA can do it.
