The globalisation of the Indian economy has accelerated foreign trade, which has exceptionally escalated the demand for marketing management professionals. According to a report from the Bureau of Labor Statistics, the projected growth of marketing management professionals through 2019-2029 is higher than average. Consequently, the overall employment of marketing managers is projected to grow 10% from 2021 to 2031, faster than the average for all marketing jobs.
By pursuing a postgraduate programme like MBA in Marketing, you can gain expertise in the principles and practices of marketing management and become an integral part of the Indian economy. It is a great option for those looking to excel in marketing, branding, advertising, and product management.
However, before finalising the MBA in Marketing course, many students have certain questions like Does MBA in Marketing have a scope? What should I do after MBA in Marketing? What is the salary of MBA in Marketing? As you go through this article, you will find answers to all of your questions, so keep on reading!
MBA in Marketing is a two-year master’s degree program for individuals interested in learning about market strategies, advertising, branding, and how to manage resources used in marketing. MBA Marketing equips students with the knowledge and techniques of creating a narrative around particular products and services with the help of analytics, communications, storytelling, customer behaviour and management skills.
The reason behind the popularity of the MBA Marketing degree is its learning experience and salary potential. Moreover, the connections you make during the course last throughout your life, giving you the benefits of staying surrounded by great-minded people. Below are some significant benefits of an MBA in Marketing that tilts students towards it:
An MBA in Marketing course offers specialised education in consumer behaviour, brand and promotion management, product management and selling strategies, in addition to the conventional MBA coursework of advanced business strategies. The trend of marketing has been enhanced with technological evolution in the world. Therefore, with the increasing growth of the FMCG (Fast Moving Consumer Goods) sector in India, additional demand for management graduates with MBA Marketing has expanded.
As a result, there are enormous career opportunities in the government and private sector after completing an MBA Marketing in India. MBA Marketing opportunities lie in Retail, Tourism, Banking, Hospitality, Advertising, Media, Consultancy, Market Research, etc.
MBA Marketing is one of the most sought-after courses among students in India. MBA Marketing equips students with a rigid foundation in marketing concepts, instils business principles, increases work skills, and aids in personality development. Moreover, candidates can go for higher education programs or jobs after MBA Marketing.
Pursuing a post-MBA program will be advantageous for the students to develop professionally and personally, providing them with an edge in the job market. Additionally, courses after MBA Marketing are an asset that will boost your CV and make you stand out. Some higher study options after MBA Marketing include:
MBA Marketing enables you to accelerate faster in terms of promotions and salary because of the exposure students gain while interacting with several clients and industries. In addition, the leadership and communication skills gained during an MBA degree help candidates advance faster in their careers. The job roles for which MBA Marketing graduates are actively hired are:
Moreover, candidates with MBA Marketing from reputed institutes get outstanding jobs in top organisations in India and abroad. There are several career options in both the public and private sectors after MBA Marketing:
There are enormous job opportunities in the government sector, especially in banks and public sector businesses. Graduates can also become a teacher in various government MBA Colleges. And candidates who wish to work for Navratnas or the giant PSUs are required to clear a written test. Once selected, they are offered exceptional career opportunities and an attractive salary structure in these PSUs.
Besides this, there are various other job possibilities like the Civil Services, State Services and Research Fellowship Programs like JRF (Junior Research Fellowship).
Individuals with MBA Marketing from reputed institutes can choose the organisation they want to work with. Top private sector organisations like Reliance, Airtel, Tata, etc., give them positions in the senior management cadre with excellent salaries and perks. Some of the private verticals for MBA Marketing are:
MBA Marketing graduates are highly preferred in the job market and are paid huge salaries to conduct market research, run advertisements, strategise campaigns, and carry out other essential tasks related to marketing and sales.
An MBA graduate from a renowned management institution earns an average of ₹ 8.0 lakhs per year. The respective average salary for MBA Marketing job roles are mentioned below:
The School of Management (SOM) at Apollo University emphasises instilling students with the top approach to combat organisational challenges. The SOM at Apollo University imparts a top-notch MBA in Marketing Management course that integrates theoretical and practical learning with a global outlook. Consequently, the students are equipped with essential marketing skills, including project management, critical reasoning, and business communication.
The MBA in Marketing Management course at Apollo University aims to nurture entrepreneurs and thought leaders who create value for their organisations. In addition, the course curriculums have been structured in collaboration with eminent international partners to create future global leaders.
It depends upon your interest in the domain. If you are passionate about marketing and want to excel in the field, then MBA Marketing will be easy for you.
Yes, after completing your degree, you will have gained essential leadership skills and in-depth marketing knowledge, making you an expensive hire in several roles.
Yes, MBA Marketing is a good choice for the future as it enables you to get a job promotion and qualify for management and executive positions in reputed organisations.
Yes, opting for MBA Marketing opens several job opportunities for you in the marketing aspects of the business.
MBA Marketing and MBA HR are both good at their level, but there is a bit of difference in the career prospects of these domains. For instance, marketing has great career scope.
Both MBA Finance and MBA Marketing offer lucrative private and government opportunities for graduates. However, most students prefer MBA Marketing.
An MBA Marketing graduate earns somewhat from as low as ₹ 6 lakhs to ₹ 30 lakhs or even more, depending on the experience, company, academic grades, sector, etc.
