MBA in Marketing – Develop Skills to Grab Astonishing Job Opportunities

 

With the advancement of digital technology, marketing – one of the core business domains, is no longer a plain concept. In today’s always-online world, organisations must have a global audience reach.

According to the Bureau of Labor Statistics (BLS), the demand in the US for marketing, advertising, and promotions managers will grow by 10% by 2030. Of these marketing roles, the BLS anticipated that demand for Market Research Analysts will increase by 23% between 2016 and 2026.

Therefore, pursuing an MBA in Marketing Management can assist in career growth and transformation and lead to lucrative job opportunities with handsome salary packages.

Salary After MBA in Marketing

The MBA in Marketing salary in India varies according to the job descriptions. For example, senior executives acquire a higher salary package than managers or executives at a junior level.

• Marketing Executive
  A marketing executive is responsible for bringing marketing strategies and actions into execution. These professionals interact with customers to know their demands and requirements and plan marketing campaigns accordingly. In India, the average salary of a marketing executive is INR 3-5 lakhs per year.
• Marketing Manager
  A marketing manager administers the brand’s position in the market and ensures a seamless marketing process. As a marketing manager, you can expect an average INR 7-8 LPA salary in India.
• Marketing Research Analyst
  A marketing research analyst’s role is to analyse the market’s recent trends. The average MBA Marketing salary in India for a market research analyst in India is INR 4-5 LPA.
• Marketing Strategist
  A marketing strategist’s role includes researching market trends and planning strategies for increasing brand value. The average salary of a marketing strategist in India is INR 7-8 LPA.
• Senior Marketing Manager
  These managers have prior experience in managing the marketing of a brand. The average MBA Marketing salary in India for a senior marketing manager is INR 18-20 LPA.

Career Options After MBA in Marketing 2023

Let us look at some career opportunities after MBA in marketing and their roles and responsibilities:

• Brand Manager
  A brand manager maintains brand integrity and values across all channels. They work towards reshaping the brand strategy for the target market and maintaining the brand values across levels of marketing efforts.
• Sales Manager
  A sales manager ensures that the sales team is reaching its targets. They work towards setting quotas, evaluating and adjusting the team’s performance, and finding new and enhanced processes to drive sales.
• Business Development Manager
  A business development manager deals with the growth and development of an organisation. They work towards identifying new business opportunities that can contribute to growing revenues and improve the organisation’s profitability.
• SEO Manager
  A Search Engine Optimisation (SEO) manager manages the brand’s paid campaigns on search engines. An SEO manager manages everything related to these brand campaigns, including strategy, execution, budget, and more.
• Email Marketing Manager
  These professionals are responsible for leading all strategies related to email campaigns. The primary responsibility of an email marketing manager includes running end-to-end email marketing campaigns, managing the email database, and focusing on attaining new consumers and retargeting existing ones.
• Digital Marketing Manager
  A digital marketing manager is responsible for running digital marketing campaigns, right from coming up with a concept to executing the same.

MBA in Marketing Job Options for Freshers

Here are some rewarding job opportunities that you can apply for after MBA in Marketing:Customer Relationship Management

• Marketing Executive
• Competitive Marketing
• Media Planner
• Corporate Sales
• Digital Media Analyst
• Online Marketing
• Media strategist
• Business Development Executive
• TV producer
• Social Media Executive
• Audio/Video Editor
• Digital Marketing Executive

Highest Paying Job Options After MBA in Marketing

Students with MBA degrees have a far better chance of finding well-paying work in their area of study. Below are some rewarding career options after MBA in Marketing with average salaries:

• Brand Manager – 9.13 Lakhs
• Public Relations Manager – 8.9 Lakhs
• Product Manager – 15.00 lakhs
• Business Development Manager – 2.99 Lakhs
• Advertising Manager – 7 Lakhs
• Media Manager – 7.5 Lakhs
• Sales Manager – 7.5 Lakhs

Government Jobs After MBA Marketing

Top organisations such as RBI, NMDC, SBI, and others hire freshers as well as experienced professionals with an MBA in Marketing for numerous profiles such as management trainees, junior and senior executives, CEOs, general managers, etc.

Below are some top government jobs after MBA with salaries:

• Reserve Bank of India – 17.9-20 Lakhs
• State Bank of India – 8.7-10 Lakhs
• Coal India – 9-13.55 Lakhs
• National Mineral Development Corporation – 16.10-20 Lakhs
• National Payments Corporation of India- 7.50-10 Lakhs
• Life Insurance Corporation of India- 6.10-9.50 Lakhs

What to Study After MBA in Marketing?

Check out the following degree courses after MBA in Marketing:

• PhD in Business Administration
  The doctoral degree in business administration is one of the programs after the MBA in Marketing that equip students with a deep analytical understanding of business foundations and the topics like KPIs, management, quantitative and qualitative procedures, etc.
• PhD in Finance
  PhD in Finance is one of the doctorate courses after an MBA in Marketing that focuses on advanced topics, including share valuation, privatisation, globalisation, cost and management accounting, etc. This research-oriented program is meant for students who want to pursue a career in academia or research.
• PhD in Marketing
  This PhD degree in Marketing is one of the courses after the MBA in Marketing that focuses on theoretical aspects of marketing. Students of the course will spend time researching design, scaling, data measurement, and various other topics.

Top Certificate Courses After MBA Marketing

Listed below are some of the certification courses you can pursue after an MBA in Marketing:

• Digital Marketing Courses
• Media Planning Courses
• Product Manager Courses
• Retail Courses
• Six Sigma Courses
• Risk Management Courses

Acquire the Vast Job Opportunities with MBA in Marketing Management at Apollo University

The School of Management (SOM) at Apollo University emphasises instilling students with the right approach to tackle organisational challenges. It integrates theoretical and practical learning with a global outlook. As a result, students are prepared with vital skills such as critical reasoning, business communication, and project management.

MBA in Marketing Management (with major and minor) at Apollo University is an applied program meant to teach the practical application of management principles concerning hospital and healthcare management. The program offered at The School of Management aims to develop entrepreneurs and thought leaders who bring value to their organisations. In addition, the program curriculums have been structured in collaboration with esteemed international partners.

The School of Management promotes experiential learning by involving students in course assignments, industrial internships, case studies, and live workshops. Moreover, the world-class instructors at the school, with a rich industry-academia background, assist students in evolving as tomorrow’s global leaders.

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